The Aveda Shampure Shampoo comes in two sizes and the travel size. The regular size is 8.5 fl. oz. or 250 ml. It will last you quite long since you do not have to use much of it at a time.

If you have sensitive scalp, then Aveda has the Scalp Benefit Shampoo and Conditioner but people who have sensitive sculpt sometimes prefer this Aveda Shampure Shampoo because it is quite gentle and it is better for the hair (but not necessarily for the scalp).

The Aveda Shampure Shampoo is a clear, semi-thick liquid. It is not too thick and is easy to pour onto your hand when shampooing. It has a pleasant, faint herb, Rosemary aromatherapic smell.

There are lots of ingredients listed at the back including Aqueous (water/aqua/Eau) extracts, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary) Leaf Extract, and much more. This is a good, basic shampoo with morikue protein that you can use everyday.